"Andrea and I collaborated on full-funnel marketing initiatives. Andrea was instrumental from top-level strategy for paid media spend to design and project management. Together, we quickly and efficiently launched campaigns that drove results and revenue for our client."
Currently Director of Ecommerce
"Just a word of thanks for traveling down to Orlando
to give an inside look into the world of higher education marketing. Judging from the comments afterward, your workshop was rated one of the best. You certainly know your subject! Thank you for a thought-provoking keynote."
Mark L. Olson
National Council for Community Relations
"Because of Andrea's ability to see how all the marketing parts work together to drive success,
she has an incredible understanding of how communication strategies inform every stage of the sales funnel, while creating and fostering creative environments."
Currently Senior Demand Generation Manager
Director of Internet Operations: E-commerce direction for multi-national online apparel production company, including content creation and management; develop and promote offers; write, edit, and produce social media, blogs, and emails; manage multiple digital advertising and public relations agencies
Campaign Goal: Drive customers and prospects to Customer Service for a phone-only offer to for personal upsell.
Marketing Strategy: Use social media, email, and digital advertising, as well as public and media relations, to promote "old-school customer service."
Marketing and Communications Consultant: Write, edit, produce, and place social media, blog, newsletter, and email marketing automation, including ebooks and downloads; manage agencies for production and PR
Campaign Goal: Drive prospects to the PlainSmart blog or website to sell personal DNA-based wellness and nutrition programs online to the consumer.
Marketing Strategy: Use social media, emails, and the website, as well as digital advertising and broadcast media, to acquire contact information for lead generation and nurturing via outbound sales calls and email marketing automation.
"It was my pleasure to work with and learn from Andrea. She helped the marketing team focus on developing and executing creative that really spoke to the member/audience. It was exciting to see measurable results from so many campaigns!"
Ent Credit Union
"It's been a privilege to work with Andrea over the years. I know I can count on her to deliver what is requested and more, as she never fails to make the project her own by bringing her innovation and curiosity into play. Her professionalism is beyond reproach."
Nancy Parker Brummet
Former Current, Inc., editorial director
author, speaker, freelance writer
"Andrea Doray has been a regular columnist and occasional freelance writer for our weekly community papers for several years now. She has always been professional in our dealings, and often poignant with her prose. Her work has undoubtedly enriched our pages."
West Metro Editor
Colorado Community Media
Marketing Director. Led high-functioning team for advertising and marketing, stakeholder and employee communications, and public/media relations for now top-25 U.S. credit union
Campaign Goal: Bring in new money (not already on deposit) into specific term-deposit products.
Marketing Strategy: Create, produce, and implement multi-channel campaign, in collaboration with Mills Marketing.
Program Manager: Create, produce, and deploy integrated content marketing; recruit and register schools, manage mentor program, volunteers, and judges; promote and produce event
Program Goal: Attract new and returning schools to participate in the NEA's Poetry Out Loud Program, as well as drive attendance to the competition event.
Marketing Strategy: Use social media, public relations, email, and collaboration with partner organizations to secure participation from Colorado high schools, and promote and publicize school events, the state and national competitions, and the state winner.
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