Business Writing, Editorial, & Reporting


Tell your story with articles, white papers, content downloads, and more.

  • Executive articles, profiles, and interviews

  • Editorial and reporting

  • White papers, annual reports, manuals

  • Internal and external newsletters

  • Marketing materials: print and electronic

  • Content downloads and e-books

Nutrigenetics e-book designed & formatted by Flynn Wright

Content: White Papers & Executive Articles


Establish relevance, build credibility, & engage your audiences.

  • Establish relevance and build trust with prospects to earn their business when they are ready to buy. 

  • Engage contacts with educational, non-promotional content

  • Segment audiences to target with content specific for each person’s interest

Engage prospects in each stage of the buyer's journey.

  • Awareness: Prospects experience and express symptoms of a problem, doing vendor-neutral educational research to understand, frame, and name their problems. 

  • Consideration: Prospects define and name to their problems, seeking to understand available approaches and/or methods to solve their defined problems.

  • Decision: Prospects decide on their solutions, identifying available vendors and products, reviewing endorsements and testimonials, and finalizing their purchase decisions.

"Why End Users Need to Interview Their Software" written by Dan Walkowitz in collaboration with Andrea Doray

Content: Downloads & E-Books


Downloadable content, such as e-books, infographics, & PDF reports will:

  • generate contacts, prospects, and leads

  • create relationships and engage contacts

  • qualify prospects and nurture leads

  • retain clients and customers

  • provide value and create credibility

  • establish thought leadership


DNA download designed & formatted by Philosophy Communication


Articles & Profiles: USA Cycling

Want to defy gravity? Try track cycling!

By Andrea W. Doray

I’m wheels-down on one of the fastest venues in the world…and I have no brakes.

During her first track cycling experience, author Andrea Doray went right to the top!

For those of you who have tried track cycling, you might know the emotions I was experiencing: anticipation, uncertainty, and a vague amount of cockiness. I’ve been cycling for some 20 years—in the mountains and on the road—and I leaped at the chance to ride the 7-Eleven USOTC Velodrome in Colorado Springs, CO. What could be so different?

For those of you haven’t tried track cycling, you may not know that track bikes have no brakes and the pedals don’t stop moving when your legs do. (Andrea Doray photo by USA Cycling)



The Race Across America: A Truly American Endeavor

By Andrea W. Doray

In the sporting world, we usually expect members of the US Armed Forces to be competing with each other—branch against branch, academy against academy— in inter-service rivalries.

But this June, for seven days and 3,010 miles, members of the different service branches will be competing as one team. “Team 4Mil begins its Race Across America from California to Maryland on June 14,” says Joe Arnone, a Licensed USA Cycling Category 1 athlete and former Air Force pilot who rides with Team 4Mil. To be competitive, though, Race Across America (RAAM) riders must travel the 3,000 miles in less than seven days. Joe says he actually expects Team 4Mil to finish the race in fewer than six days: “The record is five days, 10 hours; we’re out to break that record and win the RAAM Armed Forces Cup.” (Courtesy photo)



Editorial: Denver Post


Storytelling sustains caregivers of wounded vets

Andrea W. Doray, Special to The Denver Post

It’s an often overlooked tragedy: caregivers battling every day with emotions of love and helplessness, empathy and isolation, while caring for service members severely wounded with physical or psychological damages. These veterans have survived injuries that change not only their own lives but also those who care for them. To call caregivers unsung heroes is to understate the depths of their compassion, their commitment, and their dedication.

Programs such as Helen Deutsch Writing Workshops offer caregivers a much-needed opportunity to connect with one another, find support and camaraderie, and develop a way to tell their stories, giving voice to those who previously may have been unprepared to talk about their lives. (Adobe stock photo)



Street corners are crowdfunding sites, too

Andrea W. Doray, Special to The Denver Post

I give money to the rugged, raggedy people on street corners who hold cardboard signs that bless me. I keep dollar bills handy, and even the occasional five, so I can zip down my window and pass the cash to the person who sprints over to accept my offering.

I do this because I want to, not because I’m any better — or any worse, for that matter — than people who choose not to. I’m simply making a decision to help individuals reach their goals by contributing a small amount of money and trusting that other people will do the same. This is the classic definition of crowdfunding.  (Adobe stock photo)


Reporting & Editorial: Colorado Community Media

Nepalese voters risk lives for what we have

Andrea W. Doray, Alchemy

In a brief moment of Internet connectivity while traveling in Nepal a couple of weeks ago, I glimpsed headlines reporting that state Sen. Evie Hudak had resigned rather than face a possible recall election.

Before I left, I’d seen banners urging residents to sign the recall petition. Yard signs in support of Hudak had also begun to appear, and letters to the editor in spoke urgently and earnestly to both sides.

I was ambivalent about the whole thing; I’d carefully cast my votes in the general election and was willing to wait until the next one. However, what happened to me in Nepal — where voters risked their lives to cast their votes — changed the way I’ll view elections in the U.S. forever. (Photo by Andrea Doray)



Mom, your recipes hold the scent of home

Andrea W. Doray, Alchemy

For the first time in years (and I mean decades), I did not spend Thanksgiving dinner with extended family. I had actually planned to host a small gathering myself while my sister Joyce was out of town, but things fell apart early in the week, so John and I simply had a quiet Thanksgiving at home.

I didn’t do the whole roast turkey thing, Mom, because you always did, and then Joyce took over, maybe because she wanted to keep your marvelous, delicious tradition strong for her own children. I did turn to some of our beloved family recipes, though, and, as always, the ache of nostalgia swept over me. The day you were born – December 3, also the day we lost you (on your 89th birthday) – is next week, and the holidays are both sweet and poignant without you and Dad.

This year, as I pulled out my recipe boxes, folders, and worn and crinkled pages of long-time favorites, I happened upon some yellowed cards in your handwriting. Mom, they hold the scent of our home. (Photo by Andrea Doray)



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