Case Study: Lead Generation & Marketing Automation

Andrea Doray writing & editing for PlainSmart DNA download

PlainSmart Wellness Clinic

GOAL: 

  • Drive prospects to the PlainSmart now Personal nutrition Concierges blog or website to sell programs online direct to the consumer

STRATEGY: 

  • Use social media, emails, and the website, as well as digital advertising and broadcast media to acquire contact information for lead generation and nurturing.


ROLE: 

  • Content creation and management: write, edit, produce, and place social media, blog, newsletter, and email marketing automation, including ebooks and downloads; manage agencies for production and PR


RESULTS:

  • Drove website traffic up more than 50% month over month
  • Generated up to 1,000 leads per day, necessitating additional outbound sales staff

ask how we did it

Lead Generation Facebook Post

Andrea Doray social media content marketing  for PlainSmart DNA download

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Lead Nurturing Newsletter & Blog Post

Andrea Doray blog post content marketing  for PlainSmart DNA download

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Nutrigenetics Infographic

Andrea Doray infographic content marketing  for PlainSmart DNA download

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"5 Insights" Guide Download

Andrea Doray content marketing writing & editing for PlainSmart DNA  download

Designed & formatted by Philosophy Communication

"Nutrigenetics" eBook Download

Andrea Doray content marketing writing & editing for PlainSmart DNA  download

Designed & formatted by Flynn Wright

Case Study: Customer Retention and Referral

Andrea doray and Dahl House Design

Dahl House Design

GOAL: 

  • Retain current customers and generate personal referrals for Dahl House Design interior design, residential design, remodeling, and design consulting

STRATEGY: 

  • Use email newsletter and blog to provide valuable top-of-mind content -- versus overt sales promos --  to current customers, prospects, and vendors for customer retention, lead nurturing, and referrals

ROLE: 

  • Newsletter and blog content strategy, creation, and management: develop content marketing strategy; write, and produce email newsletter; write and produce infographics;  write and edit blog content

see our first newsletter here

RESULTS:

  • First email newsletter produced a 56.7% open rate, and a 15.7% click-per-unique open rate

ask how we did it

Case Study: Multi-Channel Communication & Marketing

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SoftScience Supreme Comfort Footwear

GOAL: 

  • Drive customers and prospects to Customer Service for a phone-only offer to engage callers in conversation for personal upsell


STRATEGY: 

  • Use social media, email, and digital advertising, as well as public and media relations to promote "old-school customer service"


ROLE: 

  • E-commerce direction, content creation & management: develop and promote offers; write, edit, and produce social media, blogs, and emails; manage digital advertising and public relation agencies


RESULTS:

  • 700% increase in calls to customer service during  promotion
  • 45% of  month's revenue generated during campaign's 10-day duration

ask how we did it

"Old-School Customer Service" Facebook Ad

Andrea Doray social media content marketing for SoftSCience campaign



P.S. Who says business comms can't have fun?

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Case Study: Integrated Marketing Campaign

Andrea Doray integration content marketing for Ent Credit Union

Ent Credit Union

GOAL: 

  • Bring in new money (not already on deposit) into specific term-deposit products. 


STRATEGY: 

  • Create, produce, and implement multi-channel campaign, in collaboration with Mills Marketing.


ROLE: 

  • Marketing and content direction: lead high-functioning team and collaborate with cross-functional colleagues to execute campaign, manage messaging and production, 


RESULTS:

  • Leap Day Certificate: Brought in $11 million in one product in one day
  • Pot o' Gold Certificate: Brought in additional $4.5 million in another product in two days
  •  IRA NOW and Tax Day IRA Certificates: Generated $8 million with tax day promotions
  • Priority Certificate: Generated $35 million in term deposits in fewer than three months



ask how we did it

Case Study: Direct Marketing & Customer Retention

Andrea Doray direct mail  content marketing for Current Checks, Checks Unlimited

Current Checks / Checks Unlimited

GOAL:

  • Retain current customers and lure back customers from direct-check printer competition 


STRATEGY:

  • Create, produce, and implement nationwide direct-mail marketing campaign (preferred by our demographic) with a "Welcome Back" campaign offer.
  • Sent "Oops ... failed to keep you informed" communication to lapsed customers. 


ROLE: 

  • Creative team management for content and production: write, edit, and direct production of marketing messaging and materials


RESULTS:

  • Business check line made a profit in the first year 
  • Response rates for personal checks at an all-time high


ask how we did it

Case Study: Content & Program Management

Andrea Doray content marketing  National Endowment for Arts/Colorado Creative Industries

Poetry Out Loud: Colorado Creative Industries / National Endowment for the Arts

GOAL: 

  • Attract new and returning schools to participate in the NEA's Poetry Out Loud Program, as well as  drive attendance to the competition event


STRATEGY:  

  • Use social media, public relations, email, and collaboration with partner organizations    to secure participation from Colorado high schools, and promote and publicize school events, the state and national competitions, and the state winner.


ROLE: 

  • Program management: create, produce and deploy integrated content marketing; sign up schools, manage mentor program and volunteers, and recruit judges; promote and produce event 


RESULTS:

  • Exceeded school participation goals by 45%
  • Achieved year-over-year increase in social media following by 89% 
  • Achieved a 70% increase in reach from the previous year 

ask how we did it

Peer-to-Peer Facebook Participation

Andrea Doray social media content for National Endowment for Arts/Colorado Creative Industries

Social Media & Public Relations

Andrea Doray social media content & PR for National Endowment for Arts/Colorado Creative Industries

Social Media & Email

Andrea Doray social media/email content for National Endowment for Arts/Colorado Creative Industries

Social Media & Public Relations

Andrea Doray social media for National Endowment for Arts/Colorado Creative Industries

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