ANDREA DORAY

ANDREA DORAY ANDREA DORAY ANDREA DORAY
  • Home
  • Portfolio
  • Project Descriptions
  • More
    • Home
    • Portfolio
    • Project Descriptions

ANDREA DORAY

ANDREA DORAY ANDREA DORAY ANDREA DORAY

  • Home
  • Portfolio
  • Project Descriptions

"As our global company merged with another, Andrea was contracted to help with communications for employees and our partners/alliances, including email, newsletters, and collateral. Andrea's work with our MarCom department was vital during this complex transition."



J.L. Graham

Medical Device Sales Director

Terumo BCT

"What I sent to Andrea for editing was almost a stream of consciousness about a fairly complex subject. What  she returned to me was amazing. It looked so professional, it really blew me away. And I haven’t even begun to tap into her social media marketing expertise!"



Dan Walkovitz, Metagami

Vice President of Marketing at Qadence Emergent  Designs; CEO, Mainstay Solutions

"Andrea and I collaborated on full-funnel marketing initiatives. She was instrumental from top-level strategy for paid media spend to design and project management. Together, we quickly and efficiently launched campaigns that drove results and revenue for our client."



Kyle Pivarnik

Director of Partnerships & Digital Promotions Sounds True

Selected Articles, Editorial, White Papers

White Paper & Blog: Metagami

Unpublished White Paper: Medical Grade Freezers

Unpublished White Paper: Medical Grade Freezers

image32

Why End Users Need to Interview their Software

Unpublished White Paper: Medical Grade Freezers

Unpublished White Paper: Medical Grade Freezers

Unpublished White Paper: Medical Grade Freezers

image33



Download below.

Article/Profile: USA Cycling

Article/Profile: USA Cycling

Article/Profile: USA Cycling

image34

  The Race Across America

Feature: the Denver Post

Article/Profile: USA Cycling

Article/Profile: USA Cycling

image35

Storytelling sustains caregivers of wounded vets

DRAFT Unpublished White Paper_Air Flow System (pdf)Download

Case Study: Lead Generation & Marketing Automation

Andrea Doray writing & editing for PlainSmart DNA download

PlainSmart Wellness Clinic (rebranded as Personal Nutrition Concierges)

Marketing and Communications Consultant: Write, edit, produce, and place social media, blog, newsletter, and email marketing automation, including ebooks and downloads; manage agencies for production and PR


Campaign Goal: Drive prospects to the PlainSmart blog or website to sell online programs online to the consumer.


Marketing Strategy: Use social media, emails, and the website, as well as digital advertising and broadcast media, to acquire contact information for lead generation and nurturing via outbound sales calls and email marketing automation.


Campaign Results:

  • Drove website traffic up more than 50% month over month
  • Generated up to 1,000 leads per day, necessitating additional outbound sales staff

DNA Campaign Facebook Post

DNA Campaign Facebook Post

DNA Campaign Facebook Post

Andrea Doray social media content marketing  for PlainSmart DNA download

DNA Campaign Facebook Post

DNA Campaign Facebook Post

DNA Campaign Facebook Post

image36

DNA Blog Post

DNA Campaign Facebook Post

Nutrigenetics Infographic

Andrea Doray blog post content marketing  for PlainSmart DNA download

Download below.

Nutrigenetics Infographic

Nutrigenetics Infographic

Nutrigenetics Infographic

Andrea Doray infographic content marketing  for PlainSmart DNA download

Download below.

"5 Insights" Guide

Nutrigenetics Infographic

"Nutrigenetics" eBook

Andrea Doray content marketing writing & editing for PlainSmart DNA  download

Download below.


"Nutrigenetics" eBook

Nutrigenetics Infographic

"Nutrigenetics" eBook

Andrea Doray content marketing writing & editing for PlainSmart DNA  download

Download below.



"5 Insights Blog Post" (pdf)Download
Nutrigenetics Infographic (jpg)Download
5 Weight Loss Insights Hidden in Your DNA (pdf)Download
Nutrigenetics- The Science Behind the Success (pdf)Download
HowToEnjoyMoreWholeGrainNutrition_Blog (pdf)Download
6 Reasons to (Absolutely) Love Whole Grains (pdf)Download

Case Study: Multi-Channel Communication & Marketing

image37

SoftScience Supreme Comfort Footwear

Director of Internet Operations: E-commerce direction for multi-national online apparel company, including content creation and management; develop and promote offers; write, edit, and produce social media, blogs, and emails; manage multiple digital advertising and public relations agencies


Campaign Goal: Drive customers and prospects to Customer Service for a phone-only offer to engage callers in conversation for personal upsell.


Marketing Strategy: Use social media, email, and digital advertising, as well as public and media relations, to promote "old-school customer service."


Campaign Results:

  • 700% increase in calls to customer service during  promotion
  • 45% of  month's revenue generated during campaign's 10-day duration

"Old School" Customer Email

"Old School" Customer Email

"Old School" Customer Email

image38

"Old School" Digital Ad

"Old School" Customer Email

"Old School" Customer Email

image39

"Old School" Facebook Post

"Old School" Customer Email

"Old School" Facebook Post

image40

Content & Program Management

Andrea Doray content marketing  National Endowment for Arts/Colorado Creative Industries

Poetry Out Loud: National Endowment for the Arts

 Program Manager: Create, produce, and deploy integrated content marketing; recruit and register schools, manage mentor program, volunteers, and judges; promote and produce event 


Program Goal: Attract new and returning schools to participate in the NEA's Poetry Out Loud Program, as well as drive attendance to the competition event.


Marketing Strategy: Use social media, public relations, email, and collaboration with partner organizations to secure participation from Colorado high schools, and promote and publicize school events, the state and national competitions, and the state winner.


Program Results:

  • Exceeded school participation goals by 45%
  • Achieved year-over-year increase in social media following by 89% 
  • Achieved a 70% increase in reach from the previous year 

Peer-to-Peer Facebook Participation

Peer-to-Peer Facebook Participation

Peer-to-Peer Facebook Participation

Andrea Doray social media content for National Endowment for Arts/Colorado Creative Industries

Social Media & Public Relations

Peer-to-Peer Facebook Participation

Peer-to-Peer Facebook Participation

Andrea Doray social media content & PR for National Endowment for Arts/Colorado Creative Industries

Social Media & Email

Social Media & Public Relations

Social Media & Public Relations

Andrea Doray social media/email content for National Endowment for Arts/Colorado Creative Industries

Social Media & Public Relations

Social Media & Public Relations

Social Media & Public Relations

Andrea Doray social media for National Endowment for Arts/Colorado Creative Industries

Copyright © 2020 Andrea Doray | All Rights Reserved

  • Home
  • Portfolio
  • Project Descriptions

Powered by GoDaddy Website Builder