Selected Articles, Editorial, White Papers

Director of Internet Operations: E-commerce direction for multi-national online apparel company, including content creation and management; develop and promote offers; write, edit, and produce social media, blogs, and emails; manage multiple digital advertising and public relations agencies

Campaign Goal: Drive customers and prospects to Customer Service for a phone-only offer to engage callers in conversation for personal upsell.

Marketing Strategy: Use social media, email, and digital advertising, as well as public and media relations, to promote "old-school customer service."

Campaign Results:

• 700% increase in calls to customer service during  promotion
• 45% of  month's revenue generated during campaign's 10-day duration

 Program Manager: Create, produce, and deploy integrated content marketing; recruit and register schools, manage mentor program, volunteers, and judges; promote and produce event 

Program Goal: Attract new and returning schools to participate in the NEA's Poetry Out Loud Program, as well as drive attendance to the competition event.

Marketing Strategy: Use social media, public relations, email, and collaboration with partner organizations to secure participation from Colorado high schools, and promote and publicize school events, the state and national competitions, and the state winner.

Program Results:

• Exceeded school participation goals by 45%
• Achieved year-over-year increase in social media following by 89% 
• Achieved a 70% increase in reach from the previous year